What exactly is Miracle Whip trying to accomplish here?

It is still just mayonnaise right?


lol

The creative, developed by Chicago office of McGarry Bowen, takes a more relaxed, party approach and uses what Pritchard refers to as the “anthem.”

“We will not be quiet. We will not try to blend in—disappear in the background, play second fiddle,” declares the voiceover. “When we’re in a sandwich, a salad, a panini or crostini, you’ll know it.”

“We’re not like the others. We’ll never try to be. We’re our own unique one of a kind flavour,” the voiceover continues.

Kraft replaced its long running “Tangy zip” tag line with, “We are Miracle Whip. And we will not tone it down.”

“We want to celebrate who we are in a bold kind of way,” said Pritchard. “We’d like to attract some more younger households into the franchise...and bring more youthful energy back to the brand.”

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There are ppl getting paid for this shit. Ppl getting paid to sit around and say "I think we need more of the youth to purchase our MAYONNAISE." Lol. Complete waste of money. They could just put mayo on the shelf with absolutely no advertising at all and ppl will buy it. You know why? Because its MAYONNAISE. And ppl like it on their sandwiches.